The best thing about today’s world is that there are many free digital marketing tools available on the internet today that can help entrepreneurs grow their businesses. Gone are the days when companies were able to ignore the internet.
To thrive in this industry, it becomes very important for companies to have a good digital marketing plan – social media strategy, SEO strategy, and more. In this post, we will cover 20 must-have digital marketing tools that can help businesses grow quickly.
You might be knowing about some of these well-known tools. But to simplify your social media and project management efforts, either of the two can help you achieve the competitive advantage you desire.
- Hootsuite
This digital marketing tool will help you manage all your social media accounts in one place. It activates your social presence with functions like automatic post scheduling, content management, and conversion measurement.
2. Visual Website Optimizer
It is also one of the leading A/B conversion testing and optimization tools that help businesses increase conversion rates by changing processes on the fly and experimenting with page elements like graphic designs, titles, etc.
3. GetResponse
It is an email marketing platform that offers bespoke business solutions. If you want to build a targeted subscriber list, create a newsletter with a stunning graphic design, etc., then this tool is for you. The delivery of this tool is 99%, which is considered the highest in the industry
4. MailChimp
This is another email marketing platform where you can automate your emails, store and share analytics, track subscribers, and manage your campaign plans. It comes with a Free Forever plan which allows its users to send 12,000 emails per month to 2,000 subscribers for free.
5. Vertical response
This is a great marketing tool that has many graphic design bullet templates in it. You can also experience editing and integration of other applications. You can also create landing pages, run a / b test, and more.
6. Nanigans
This is well-known multi-channel adware for automating Facebook ads. It has access to Facebook Exchange (FBX) and other tools that merchants can use to reach their target customers more effectively.
7. FB Power Editor
This marketing tool is used to create, edit and manage a large number of ads and campaigns running on any account or platform.
8. Twitter Native Platform
This is a solution that will reach a new potential audience, gain more followers, and measure results in real-time. Marketers only pay when users like their accounts, repost messages, reply, and more.
9. Optimizely
It is one of the main A/B testing tools companies use to quickly learn more about their audience by experimenting with design and content. This allows them to make their websites and apps more efficient and increase their conversions on any platform.
10. Wyng
This tool provides you with a platform where you can engage with your customers in a fun way through contests, surveys, hashtag campaigns, and more. In addition, it offers an easy-to-use built-in dashboard that monitors the performance of all campaigns.
11. Canva
This is an online graphic design tool that allows users to make social media posts, presentations, print materials, and more. Both professional and non-designers can use this tool. With this tool, you can upload your photo or choose from the template.
12. Vimeo
It is a leading video-sharing platform that allows its users to host, share and sell high-quality videos to millions of viewers. Because it’s more of a professional network, the community finds content and discussion useful compared to YouTube.
13. Moz
It’s an all-in-one SEO tool that helps marketers do keyword research, review websites, create additional links, and much more to improve and improve their business rankings.
14. Feedly
It is the most popular tool that allows you to keep all the blogs, posts, and topics that interest you in one place. You can integrate Feedly feeds with your social media tools and share articles with your followers.
15. Scoop it
This tool helps businesses find and store content from online sources. You can also edit the content and share it on all their social media platforms.
16. Kissmetrics
It is a platform that allows you to track and get the number of visitors along their journey to conversion. This will help you develop better strategies and increase sales.
17. Google Analytics
This is the most popular service from Google that allows you to analyze your company data in one place. You can easily track how many visitors are currently on your website and what they are doing on your website.
18. Zendesk
This is one fantastic reference tool that brings together all the communication channels in one place; make it easy for the support team to build the best customer experience.
19. CJ Affiliate
This is an excellent marketplace for independent blog owners looking for affiliate programs offered by online brands to promote their products and make money.
20. SEMrush
It is a popular digital marketing tool among all marketers. This powerful tool helps companies focus on what their competitors are doing. It also helps them develop the best digital marketing strategy by conducting keyword research, site audits, competitive analysis, and more.
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Conclusion
No matter what digital marketing discipline you focus on, there are hundreds of tools out there to make your job easier. When deciding which tool to use, it’s important to first define your specific goals. Once you know your goals, it will be easy for you to choose the best tool for your business.
FAQ
What are the top digital marketing tools in 2020?
SEMrush, Hubspot, Moz, Google Analytics and Canva are some of the top digital marketing tools in 2020. Hootsuite and Buzzsumo are also dominating the market.
Why tools are important in digital marketing?
Allow marketers to create, test, and measure their campaign performance, digital marketing tools ensure that marketers can launch and test campaigns quickly and effectively.
What are some of the essential digital marketing tools?
Google Keyword Planner, Bannersnack, Hubspot, ActiveCampaign, SerpStat, Buzzsumo and ManyChat are some of the essential digital marketing tools.
What are the top digital marketing tools used in a digital marketing agency?
Sprout Social, Google Analytics, SEMRush, BuzzStream, ActiveCollab, Facebook Business Manager & Facebook Insights, Hotjar and LinkedIn Programmatic Ads are the top digital marketing tools in a digital marketing agency.