When it comes to coming up with social media contest ideas, a little inspiration goes a long way. We have gathered more than 20 ideas from Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn, Snapchat, and other social networking apps to get your creative juices going. We have sorted the online contest ideas below, from improving engagement to generating leads, to make things easier.
Social media contest ideas to increase engagement are:
- Like or comment
To be eligible to win, you must like and/or comment on the post. The “like and/or comment to win” strategy is a tried-and-true technique to boost engagement. It may be held on almost any social media platform, including LinkedIn and Instagram.
Create a post with an explanation caption, an entry deadline, and some easy guidelines, and you are done! To further spread the news, you may also share the post on Facebook or Instagram Stories. This is one of the best Facebook contests you could use.
The submission requirements and deadline are clearly specified, and the prize is depicted in an on-brand graphic. Hashtags like #giveaway, #freebie, #liketoenter, and #commentoenter can also help spread the word about the contest.
- Enter by sharing or retweeting
Like and/or comment to win contests increase engagement with your base, but you can reach additional people by combining the contest with a share or ReTweet requirement. Keep in mind that if you ask your followers to post to Facebook or Instagram Stories, you will only be able to confirm those shares after 24 hours.
You can do this as two-week #Hausguest social media campaign to promote the opening of its new direct route or a company or for a promotion. All participants had to do was retweet to be entered to win houseguest supplies.
- Tag a friend to the list.
Combine concepts 1 and 2 with a “tag a friend” entrance criterion, because a tag is a comment and a share rolled into one. This strategy should, in theory, benefit from the ripple effect: A friend of a friend of a friend and so on.
Participants in this example from a brand or a page asked to tag three friends, boosting the chances of receiving additional tags.
Brands with large expenditures can consider rewarding tags with double prizes. For example, a restaurant could encourage fans to tag the person with whom they would like to have a meal. Allowing tags to count as numerous entries is another approach to encourage them.
- Contest for photo captions
A “caption this” prompt is a fun approach to get your followers to interact with your company by encouraging them to comment on your pictures.
This type of contest is used by the brands to promote their products. A large prize fund is not required to conduct a successful social media contest. This contest received 45 comments, three times more than its prior post, simply by promoting the winner in Instagram Stories.
- Make a competition for the best comment
Giving your followers a prompt can encourage them to leave more comments. Inquire about why they or someone they nominate deserve to win. Alternatively, you could ask them to come up with a name for a new product. Participants are asked to name the particular brand or object or a gift for a chance to win it.
You can have your Facebook or Instagram followers on their toes for a week with a series of activities designed to make people excited about the arrival of queso to the menu. On the first day, supporters can be invited to leave comments on a post using the letters “Q-U-E-S-O” in a row. This is a great Facebook contest example to boost your views.
Based on the comments, the winner received a year of free gift from the brand or the company.
You can also use Instagram Galleries to start a “spot the differences” game on day four, and you will be surprised to see the number of followers participating in the game. More and more individuals will join by the end of the week, making it the highest engagement Instagram campaign ever.
- Vote to win
People enjoy having their voices heard. Make a competition in which a vote counts as an entrywith this Instagram contest ideas. Create an Instagram Stories poll or ask users to vote in the comment section of a post. This is also a simple and quick approach to get feedback from your audience on a topic that is relevant to your company.
This type of contest can also be combined with a campaign that is based on submissions. For example, if you’re holding a caption or photo contest, the winner could be determined by popular vote.
- Follow and share to enter!
It is pointless to request that your following follow you. An amplification method is used in the best “follow to win” contests.
Request that people like and share your content. Alternatively, ask them to tag someone else in the comments so you can reach out to non-followers and persuade them to join.
- Create a hashtag challenge!
Hashtag contests have been here for a long time, beginning with Cinemagram and Vine and continuing with TikTok. Companies can easily participate in with branded hashtags that encourage people to engage and become brand ambassadors thanks to their popularity.
On Facebook, there are a plethora of unique contest ideas for increasing traffic and engagement on (and to) your site and business. These are only a few of the possibilities!
Allow your imagination to go wild — you are only restricted by your own inventiveness.
