A case study is a real-life report which is related to a particular event over a period of time. They play an important role in the understanding of an event and facilitate the information presenting process of any event. Similarly, case studies on social media marketing brands bring out creativity and innovation.
Indian social media landscape is a fantastic way for promotion. By using social networking sites the growth was not just seen, even there was a massive interest shown by a lot of Indian brands on this platform. Where is the list of brands whose case studies have been described above by social media:
- Paytm
Online digital wallet Paytm has launched many successful companies. The “seal of trust” and “#paytm Karo” were successful. Paytm uses the concept of cashback, partnering with all the operators, brands, and dedicated customer support to give it a great increment.
- ICICI
The digital mascot of ICICI’s “live without cash” promotion and the concept of teaching youth about the benefits of debit and credit cards.
- Housing.com
With the title of “lookup”. The brand creates responses with “lookup moments” where people share their pictures and keep the momentum.
- Tata Motors
Tata motors were launched in a very unique influencer-based promotion. In this brand 4 social media influencers with a large following compacted in a reality-based event.
- Fevikwik
This is a smart advertisement promotion launched by this brand. The “Todo Nahi Jodo” was a campaign that was not done on a large scale and still managed to talk about during the time period.
- Ariel
Ariel detergent brand from P&G in a smart digital marketing question about gender equality.
- MeToo
Me too Movement in India which turned out to be one of the biggest movements of the kind in social media in India.
- Swiggy Voice of Hunger
Swiggy India as a food delivery after that has become a leading player in the sector within a short time of four years. The new feature of voice message where people can interact with the post by voice is 1 minute long.
- Spotify India IPL campaign
Spotify was the leading music streaming app in many countries, this suggests that each occurrence in a cricket field should be merged into an IPL game with Spotify.
- Chowkidar
This Idea was launched by the intern students of the digital marketing course in Delhi. They used a counter-offensive marketing strategy in which a brand attacks the market by targeting the weakness of the competition.
- # BringBackRolaCola
Rola Cola was a Cola flavor parle Candy that was sold on the Indian market in the nineties but later discontinued during a consumer relation life cycle by the company.
- Beyond frames
The brand of digital cameras from Panasonic and pioneer in 4K mirrorless cameras.
- Shaadi.com
Shaadi.com is India’s largest wedding portal that was launched on Valentine’s Day. #wohekbaat where a couple posted there one common thing which brought them together.
- Idea’s # Merireallife
Which social media having a big impact on the life of people today, the brand Idea campaign #Meri real life was designed to propagate responsible use of social media.
- The tweeting newspaper
It was taking newspapers in the past and tweeting newspapers this time. In that, a question from the newspaper was asked and many users tweet with answers and win daily prizes.
- Bewakoof.com
Bewakoof.com is not aligned to the E-commerce market which started in 2012 by the members of a digital marketing course in West Delhi. It was about changing Trends, not just fashion.
- Star Sports
What is Star Sports ICC event promotion, the sports channel brand known for its updates?
- Sundaram Masthead
This highlights the power of YouTube and video marketing techniques to increase brand awareness.
- Wonderchef
In this brand awareness increased by showing the brand’s modern and premium range to make it the perfect choice for gifting.
- Blue cross
Greeting card touching and significant component for the saviors of India’s furry friends.
- ZestMoney
Zest money is a first payment platform that permits clients to make buys without a credit card.
- Shop 101
Shop 101 presents a brief of reaching out to female Shoppers all over India and converting them as their customers.
- Airtel road to Vegas
Actor smartly integrated with the overall Integrated Marketing campaign of the brand.
- Adidas on Facebook
Cricket is my religion in India in order to connect to the target audience on the online space they had to connect Adidas with cricket.
- AXE angels club
The proposition of axe has always been the same: use the product in order to get an edge over others in the mating game.
- Asian Paints
It requires a social media marketing campaign that would convey the core message of the Asian Paints brand.
- HDFC Bank on social media
HDFC bank has a presence across eight social media channels out of which the present is on the social blog.
- Jugnoo Funding
Jugnu is a one-stop-shop for all your local needs. It provides a large range of local services on demand.
- ScoopWhoop Funding
It is an internet Media company from India that initially started as a content-generating company but now the company has also started serving as a news portal.
- Onlinetyari model
Onlinetyari.com is India’s web and mobile app form to provide a complete solution for online preparation for competitive exams.
- BankBazaar
BankBazaar is an online Marketplace for bank loans, credit cards, and insurance policies.
- RailYatri Train Travel
Rail Yatri is a traveling platform that provides the most up-to-date information to a million passengers.
- CarTrade
The car trade is one of India’s leading online auto Marketplace transacting in new and used vehicles.
- Nykaa
Nayika is an eCommerce platform for beauty and cosmetic products.
- Lime road
Lime road is a fashion and lifestyle e-commerce social shopping platform for women.
The social media scene in India helps gain the interest of youth where they choose to express themselves, communicate and respond to their favorite brand. This interaction caught the attention of brands that make the future of digital marketing.
