What Is PPC?
If I Say In A Layman Language It Can Be Said That, Pay Per Click Is A Tool Through Which You Can Put Add Of Your Product / Service On Social Media And On Other Websites Of Search Engines. And When Any User Click On Those Ads Some Pre – Agreed Amount Is Deducted Right Away From Your Account. And, Along With That The Customer Will Land To Your Website And If He Liked The Product Or Service You Are Offering, He Would Buy The Same.
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PPC Ad Copy?
PPC Ad Means “Pay Per Click Ad” And Copy Refers Here “Copywriting” (AnythingWritten Online.). Which Means, Writing Ads In An Attractive Way That Users Click On The Ad, Expecting That They Will Get The Solution Of The Problem They Have Searched For.?
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Ad Principles To Make PPC Copy Sell
Ad Extensions
Ad Extension Is An Effective Tool To Provide Information To Users Along With The Benefit Of Qualified Clicks. It Can Serve In Different Ways Depending On The Way A User Wants To Use Them. These Can Help In Providing Information, Increasing The Engagement And So The Clicks On Ads.
Through Add Extension You Can Provide Information To Users That Can Be Relevant As Well As Add Wows To Them. Such Info Can Be – Your Website, Total Reviews, Your Location, Promotion, Your Products, Services, And Any Info That Can Help Customer To Rely On Your Add And Take Action Straightforward.
There Can Be Different Ad Extensions That Suits To Different Businesses.
- Site Link Extensions: These Are The Extensions In The Form Of Links That Are Added Under The Main Heading Of The Add Searched By User. These Sitelinks When Clicked Take Users To Another Page That Is Related To The Search Of The User.
These Sitelinks Should Contain 6-10 Pages That Contain Different Information, Such As On Page For Query Of Customer, Offer Details Providing Pages, Contact Us Pages, Review Pages, Etc.
- Call Out Extensions: These Are The Texts /Words Written Under That Tells About Something That You Are Proud Of Or You Can Give Shout Out To It. You Can Promote Your Product Or Service. For E.G. Discounted Appointments After Three Visits, Free Shipping For First 100 Customers.
They Should Be Short, Precise, And Expressed In Limited Words.
- App Extensions: App Extensions Do A Great Job Nowadays. The Link Of These Apps Can Be Provided Below The Ads. The Headline Of Text Needs To Be Linked With Website And The App Extension To The App Store.
- Location Extensions: This Extension Can Provide Direction To The Users To Reach The Office.This A Includes Address, Phone Numbers, And Maps, Directions.
- Call Extensions: Through Call Extensions Phone Numbers, Contact No.Can Be ProvidedThrough Which A Customer Can Directly Contact Company For The Service. And This Is Very Eye Catchy And Influencing Extension That Can Lead Customer To Reach Directly To Company.
- Image Extensions: In The Ads, the Image Is Shown Added As An Extension To Give An Idea Of the Product To the Customer. The Image Is Shown Along With The Headings And Description Of Product And Services.
Also Read this – How to Turn Quora into a Traffic-Driving Machine for Website?
Make It Relevant
Ads That Are Put In Front Of Customers, They Should Be Relevant To Their Needs. If They Are Not Related To What They Are Interested In, It Won’t Help You In Selling.
Your Ad Copy Should Use The Keywords That Customer Have Used In His Search Or Query. And Also, The Keyword That You Are Using Should Be Relevant And Matching To The Landing Page That User Will Be Directed to After Clicking The ad.
CTA Is An Important Game
CTA (Call To Action) Can Be Said As A Technique That Influences Customers To Take Action To Purchase, Contact, And Get Enrolled To Your Product Or Service. For E.G. “Buy Now!” Or “Download Now” Or “Try Now” An Attractive And Influencing CTA Can Lead People To Land On Your Website And If The Content On Your Website Is Engaging, Then All Is Set.
Your CTA Should Be Clear, Informative And Must Be Relevant That Customer Have Reason To Click On The Add And Expect What He Can Get By Clicking The ad.
There Can Be Different CTA For Different Type Of Businesses For Example:
- If Your Business Is Related To Providing E- Newspapers Newsletters, Magazines Then CTA Can Be Used Are – “Download Now”, “Subscribe Now”.
- If Business Is E Commerce Then, CTA Can Be “Order Now” Or “Purchase Now”, “Shop Today”.
- If Business Related To Education Or Institute, Then It Is “Enroll Now “, “Join Now”, Etc.
Ask Questions In Your Headlines
Putting Questions In Your Headlines Are Attractive And Influencing. Questions Should Be Clear And Straight Forward And Should Ask Direct Question In Headlines.
It Can Lead Customers To Know What Kind Of Solution A User Can Expect By Clicking On That ad. The Questions In Your Heading May Or May Not Have The Exact Keywords A User Searched For, But May Have Close Results Of What A User Is Searching For.
For E.G. If A User Have Searched For “How Can I Concentrate On Studies?” And The Ad Shows There; “Learn How To Concentrate And Focus Today”. The User Can Know That He Can Get Solution Of His Problem There. And Then He Would Click On The Ad For His Need.
Also Read this – How to Create a WhatsApp Marketing Campaign?
FAQ
First Of All, Be Relevant
Write Headings Precisely
Use Keywords
Focus On How Customer’s Benefit
Use Attractive, Precise And Influencing CTA
Know Your Targeted Customer
Use Relatable Headings
Use Questions On Headings
Use Extensions
Use Numbers, Percentages In Your Headings, They Look Concise And Valuable To Customer
Ad copies are the content that is provided on the web whose objective is to take customers to a page that could give a solution to the query that a customer has asked.
A piece of ad copy is a short piece/ form of advertisement that is short, precise, and concise. These are eye catchy as well as quick comprehensive
Copy means copywriting (anything written online), and since it is an advertisement, it is referred to as “ad copy”.
