2020 will go down in history as a year to remember. Businesses have faced numerous challenges resulting from it, ranging from needing to close doors to implementing new ways to communicate with clients. Businesses on the fence about establishing a digital presence with the help of digital marketing strategy have been pushed to change or risk being forgotten by 2020.
Many new digital marketing strategies have also become increasingly prevalent in the digital environment. This post will look at the top seven marketing methods you should think about implementing into your approach.
- Micro-Moments
Over the years, there have been numerous trends in developing new and improved methods of targeting and displaying advertisements to prospective clients.
Traditional advertising methods, such as the newspaper, phonebook, and radio, focus largely on getting messages out to the general public and showing ads to everyone, regardless of whether or not they desire or need the advertised product or service.
Because of the rising use of computers, cell phones, tablets, and other technology-based media, those methods are now taking a second seat to traditional forms of media.
As marketers, we have more opportunities than ever before to place our advertisements in front of potential buyers at specific micro-moments. Micro-moments are stages in the purchase process that a customer goes through.
Clients respond to their requirements in these moments, and their expectations are high, while their patience is limited. As a result, the user experience is now more crucial than ever before.
- Improve Google Search Results
Google has introduced a new BERT system, which is intended to assist the company in understanding the natural language that users use when searching for information.
Therefore, even if your company has consistently ranked at or near the top of organic search results, it is likely that you will not be noticed until page three or four as a result of this modification. The purpose of this article is not to scare you; rather, we are just stating the worst-case situation.
The update is not penalizing your site for SEO flaws; rather, it is finding more relevant results for the keywords you searched for due to the upgrade. This means that, rather than running after the latest SEO trends, you should concentrate on improving the speed of your website, adding helpful links, and creating well-written content.
- Content Marketing – Blogging
According to our most recent trend, which coincided with the upgrade of the Google platform, content marketing/blogging can play a significant role in your firm’s marketing strategy.
According to the Content Marketing Institute,
- Content marketing is 62 per cent less expensive than outbound marketing and creates three times the number of leads.
- Paid search has higher upfront expenditures, but content marketing offers lower upfront costs and longer-term rewards.
- Ad blockers are currently installed on 615 million devices, which means that many people do not see your advertisements.
- In comparison to businesses without blogs, small businesses with blogs get 126 per cent more leads.
- Content marketing generates conversion rates that are six times higher than those obtained through other strategies.
Because Google places a higher value on well-researched articles and consistently updated, many prominent organizations will continue to engage extensively in content marketing far after the 2020 deadline.
- Long-Form Content
In 2021, posts of at least 3,000 words in length will receive the greatest attention. This allows content writers to position themselves as experts while also providing a greater area for keyword targeting.
According to a study published by the Search Engine Journal, long-form content receives 77 per cent more backlinks than short pieces, which is crucial for boosting organic traffic to websites.
- Omni-Channel Marketing Strategies
In addition to the hundreds if not thousands of advertising messages that are delivered to customers every day, as previously stated, To stand out from the competition, according to www.clicksz.com, your firm must have a consistent voice across all channels, including shop signs and signage on your website, social media, and catalogues.
- UGC – User-Generated Content
Is it important for your company to reach the elusive Millennial and Generation Z markets? By providing an incentive, discount, or partnership to your audience in exchange for sharing unique content, you can instantly enhance brand engagement and drive conversion rates for your products and services.
Using your existing customer base can help ensure that people learn about your products and services. These generations place greater faith in those who are similar to themselves than they do in corporations.
According to a recent survey, 90 per cent of customers stated that user-generated content (UGC) influenced their choice to purchase more than any other form of advertising.
In a survey of young adults between the ages of 18 and 29, 97 per cent stated that their peers had an “extreme influence” on their shopping decisions.
It is possible to incorporate comments on social networking platforms and product blogs, testimonials, and videos in this category. Businesses searching for “real” consumer influencers are becoming more active on our platform, and we see more of them.
- Video Marketing
Video is perhaps the most essential of all of the themes we’ve discussed so far, and it is interconnected with all of the others as well. In a world where information is increasingly being consumed on mobile and “on-the-go” devices, finding new ways to reach your viewers is essential.
If you want to know the solution, video is the way to go! Because the screens on these mobile devices are so small, it may be difficult to read the fine print or full-size publications on these devices. Companies are increasingly relying on video to explain their products and services to customers. And just so we’re clear, the printed word is not going away anytime soon.
These movies require carefully prepared descriptions, titles, and scripts/subtitles, all of which must be searchable by search engines to be successful. When you type in a search in Google, a video that is relevant to your search will most likely be presented.
When compared to text-only websites, video-based websites are 50 times more likely to drive organic search results. People believe video content to be more compelling than the written stuff. As a result, Google promotes pages that feature videos in their search results.
