In the recent years of the digital age, people have started to expect more out of the electronic industry. Now mobile phones are more than devices that were earlier used to make phone calls. People now make multiple transactions and run multi-million dollar businesses through this tiny device.
As of 2021, mobile phones have inculcated several features that once seemed to be impossible. In the year 2020, in the times of the novel coronavirus people locked up in their houses started spending more time on their smartphones.
Mobile companies are now looking for new trends that are going to fuel up their market in the year 2021. Some of the Mobile marketing trends that can be followed in the year 2021 are:”
Augmented Reality (AR) and Virtual Reality (VR)
You must be familiar with augmented reality if you have played PokemonGo. Some other games that work on the principle of augmented reality Jurassic world alive, The walking dead, zombie run, etc. The augmented Reality works by displaying virtual items in the real surrounding using the camera of the device.
It gives the user an experience as if a real object is placed near to him. Even the new marketing strategies have integrated augmented reality features in selling products online. For example, if you were to buy a Couch for your living room, the new AR lets you place the couch in your living room using the device’s camera.
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Many e-commerce platforms such as those which deal in spectacles and face accessories have started using augmented reality features. Due to these rising trends, both, user and mobile manufacturers need to look into augmented reality as it is a great mobile marketing trend in 2021.
Virtual reality too which has become a prerequisite for some video games is going to be a mobile marketing trend in 2021. Manufacturers are focusing on devices that are compatible with this technology and a lot has to be done in the same name.
Improved Search
In the past years, people have started using voice search features to browse for various products and information on different search engines. Alexa, Siri, Google assistant, etc have garnered attention for carrying out operations that once were done manually.
More relevant and precise search results are always demanded by the users. The technology associated with search engines needs to be looked upon. Other features offered by big companies like google lens have earned a lot of appreciation from users worldwide.
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Devices like smart speakers have made the lives of people easy by telling them about different things like weather, traffic, temperature, etc. The industry is still developing and will remain to be a major mobile advertising trend that will be very important for the year 2021.
Improved Payment Methods
In the digital age, manual transactions have been taken over by various payment platforms like PayPal, Paytm, google pay, phone pay, amazon pay, etc. The online payment methods which once looked impossible can now be carried out on smartphones.
People now avoid carrying cash due to security and other reasons. Digital payments not only keep a track of all the transactions but also proved to be an easy way. Most of the transactions, from buying daily bread to making hefty transactions, all is carried out on smartphones these days.
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Still, people face some glitches while carrying out these transactions due to errors in the bank server or any other problems. Payment methods on phones still have a scope of improvement and are one of the major reason that will affect the mobile marketing 2021 that should be kept in mind in 2021.
Wearables
With new trending smartwatches, the mobile trend that has to be kept in mind is the compatibility with wearables. Different kinds of electronic devices are now available in the market which you can wear. Apple, Fitbit, mi, and even companies like fossil have started making smart wearable devices.
These devices offer a variety of features such as measuring steps, barometer, etc, and come with a variety of advanced sensors. These devices can be connected to your phone but the technology has a scope for improvement. This will also form a mobile marketing trend in 2021.
Lock and Security
Security is very important to hide information and personal data that we have on our devices. Modern smart devices are equipped with high-security locks like biometric scan, face ID, retina ID, etc. You get most of these features in high-priced devices and there is a need to find a cheap technology so that low-end phones can be secured too.
Manufacturers are putting in efforts to improve locks of smart devices and even opting for cheap biometric technologies. It will remain one of the mobile marketing trends of 2021.
5G Network
The new technology of 5G is cheaper, smoother, and faster compared to the still in use 4G. Though many devices have started integrating 5G networks, it is still to find a place in many devices. In order to fit into the future network 5G, apps and devices would need to improvise.
5G users are going to rapidly increase in the future and that is the reason it has to be a major mobile marketing trend in the year 2021.
Chatbots
You must have encountered chatbots at various places including e-commerce platforms, educational sites, business sites, etc. Chatbots are best at providing instant customer support 24/7. Though you can find chatbots at many places, they haven’t penetrated our life fully.
Chatbots give instant support to our easy, simple, and sometimes lame answers. Chatbots are expected to give us more support in the future with the mobile companies looking up to improvise this technology. It would remain a trending marketing technology in the year 2021.
CyberCrime
With the growing number of crimes happening on the internet, it becomes difficult for the police to find out who is the person behind the screen committing the crimes. With many advanced hacks and tricks, these criminals roam freely in the street.
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Technologies that help fix this issue are sunrise to this industry. Manufacturers and legal hackers are putting in efforts to develop these technologies, which may reduce the cybercrime rates on the internet. Keeping this in mind it is a good mobile marketing trend of 2021.
Artificial Intelligence
AI is a unique and influencing trend that is completely going to change the experience of the users. While efforts are being made to develop a properly structured AI system that will enhance the lives of users in a brilliant way. It would be great as AI can customize according to the behavior of the user. AI would be one of the top mobile marketing trends that are going to change this year.
Foldable and Curved Phones
From Apple to Samsung, every mobile manufacturer is focusing on making the sleekest, finest, and most beautiful designs. Curved edges by Samsung, beautifully molded phone by apple, mirror back phones; in this electronics industry, looks do matter.
Compact designs are preferred over bulky phones as they give phones an elite look. It was always a major trend and still going to be a mobile marketing trend in 2021.
Conclusion
Mobile trends always play an important role in the sale of a device on the internet. Phones with more trending features are always preferred by customers over the world. The users are also smart enough to set up a worthy trend rather than foolishly selecting one.
There may be some other mobile marketing trends, but the above-mentioned ones are going to be the major ones that are going to influence e-commerce platforms.
