Remarketing Campaign Training
Remarketing is a way of advertising your products or services to people who have previously shown interest in them. It is an effective way of marketing products as through remarketing you are able to target the audience that is interested in your brand. It is an effective way of re-engaging with users and increases the chance of sales.
Remarketing and Retargeting are often used interchangeably but both are different. Retargeting is about displaying the ads to people who have earlier shown interest through third-party platforms like social media sites. Remarketing is displaying these ads personally.
Some of the top techniques that can be used for running remarketing campaigns are as follows:
- Identifying your audience that has visited your site or viewed your products is important. Sometimes people open up a product and leave your site to do detailed research about the products. The people should be reminded of these products which they have added to their carts and have forgotten.
- You can also opt for content remarketing. It can be done by directing your targeted audience to a blog related to the product they viewed.
- Designing remarketing campaigns is also very important. After identifying the potential audience, you can carry out Email marketing campaigns that can remind the customers about your products.
- Using different tools like Google Analytics also helps in analyzing the trends of the internet and analyze the behavior of the audience. The behavior of the audience is crucial for remarketing.
- Dynamic remarketing is also a useful technique that can be used to boost sales.
Retargeting: A subset of remarketing
Retargeting as the name tells us is re-engaging with the potential customers using any of the online means like Google Adwords, Facebook, Instagram, etc. Retargeting is one of the best marketing techniques mostly attributed to social media.
For instance, you visit an eCommerce site and look for shoes. Then you open your Instagram account and see shoes in the ads from that particular website. No, it is not a coincidence that you seeing the same shoes that were added to your cart earlier. It is that eCommerce platform running a retargeting campaign on you making the social media site a third party.
Setting up Google Ads Remarketing Campaign
Google ads are one of the best platforms to run a remarketing campaign. The process of starting on with a campaign through this platform is not too difficult. You just need to follow some basic steps to attract your customers back to your website.
Firstly you need to define a remarketing list. Remarketing list is the potential audience that will supposedly buy your products which you can figure out from their previous engagements. The remarketing list is made using cookies. For anyone who visits your site, a cookie is tagged to them. Once they close their website, an ad related to your website will be displayed to them.
Using Google Ads you can also name this potential audience for whom you are running this campaign.
On google ads, you can also run custom campaigns with custom ads that you want to show to your targeted audience. You can get help on creating your Google Adwords account by enrolling in a course related to remarketing or searching for it on YouTube.
Now the last part for running a successful campaign is designing successful ads. Ads should be eye-catching and should have a graphic image so that people can easily relate themselves to the ad. Google offers three different options for you to create ads. They are Responsive display ads, upload display ads, and copy existing ads. Responsive display ads will work best for you if you do not have an ad expert for you. Google will design ads for you that will fit in most places.
Retargeting: A subset of remarketing
Once done with the design of the ads you can easily move forward by creating the campaign. Remarketing can be an effective way of marketing your products through ads. In general most of the normal ads are ignored by the people, remarketing ads are designed in such a way that people are allured towards them.
Remarketing campaigns are an important part of your marketing strategy that will surely help you to increase your sales across the globe.
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