Before the understanding scope of digital marketing in india . Let us know the basic of this industry. Digital marketing is the process of promoting the product or service online now whether it is of their own business or whether we do it this for somebody else and in simple terms we can say we are promoting our product online to the customer.
It is a great platform to reach out to the customer . many concepts of traditional marketing are applicable to digital marketing.
In the marketing sector, the change evolves according to what customers are using. The technique is purely based on how the customer is reaching to the products and service in the times.
If you go back to the flashback you might come to know that the device that was commonly used for marketing is the radio and the television came. People start people promoting products and services through advertising and they are still be using as a means of marketing.
It comes with the boom of the internet then people start engaging on the internet. They can just find anything with just clicks of second on the internet.
They got engaged on the internet . which gave birth to new style marketing is commonly known internet marketing, which is know been called digital marketing.
Growth of digital marketing in India:
When we think of the key indicator of marketing the first thing that comes into the mind is the no. of people we can reach out through the practices. This marketing practice has reached the maximum no. users in the world.
It has been studied that till 2023, the no. of an internet user is going to reach to 666 million so when the company saw how the usage of the internet are growing. They opened the gates for the digital marketing in India.
If you are confused about your career plan. You are thinking of which field is to choose for better growth and a good salary. Don’t think too much. It has ample opportunity at times and in the future.
Which institute is best for digital marketing institute in Delhi?
IIDL is one of the promising digital marketing institutes in Janakpuri . we train future digital marketing professionals. It has the best and sorted curriculum for the student. They are even working for the learning management system (LMS) for a better understanding of the student .
Features :
- Smart class are available
- Ac classroom
- Clean and Hygienic environment
- 100% placement
- Internships/ work from home
- Online test and certification available
- Tied up with multinational brand companies like Google, Zomato , Myntra, and so on.
The company has already realized that digital marketing is the key to bring the business and promote their product online. They are even working on their budget to bring digital marketing as technique in their firms.
Unilever is one of the oldest and successful company is all set to completely transform itself. It is focusing digitally in its company. It has replace the role of chief marketing officer to chief digital & marketing officer.
Effect of pandemic COVID-19 on digital marketing in India.
In the present time of COVID- 19 pandemic, businesses are being relied digitally on more than ever. According to the research the growth of the Indian e-commerce market is pushing to ₹7 trillion by 2023 due to lockdown.
Since all the consumers have been locked into their homes. The question of tradition is not being arisen. So the firm is automatically is relying on digital marketing.
The businesses which are not even on social media now been getting on digital transformation. They are speedily transforming their business into digital world.
Also Read this – Digital Marketing Course in West Delhi
The future of digital marketing courses:
The scope of digital marketing in india is $160 million and that alone in the Indian internet market. According to the goldman sachs report , which is three times of current value. There are so many companies that are shifting their focus from traditional to digital marketing.
In India digital advertising spend is set to reach Rs 25000 crore in India by 2021, at the growth rate of 10%. This is going to lead to situations where the opportunity in this profile may get the increase.
Especially n this pandemic they are preferring the people who can work remotely. They should be digitally skilled and technically strong. They are looking for people who can skillfully handle the digital marketing job. It is been said into a report that India is getting matured taking a digital approach in marketing,
Companies also hire people for jobs like Email Marketers, Bloggers and E-commerce Experts, Marketing Automation all of which falls under the umbrella of Digital Marketing.
Follow the Hierarchy :
Also Read this – Case Study On Zomato’s Digital Marketing Strategy [2021]
Success in digital marketing:
Let’s take the example Dabur amla and how the company used google’s channel to transform itself into a digital brand.
It has been a traditional brand since the ages but the brands want to change the image of the brand as modern Indian women.
By understanding the analytics of first campaign , they came to know that 80 million users are active on the internet. They started a pivotal channel named amend the anthem brave and beautiful.
How can you become a digital marketer?
Digital marketing is the industry that allows people as employees to expel varos optin and techniques.
A person from any field can pursue digital marketing courses . it’s a plus for creative, analytical, insightful, technically nerds.
The technique of marketing is not constant where sometimes the trends will be for Voice Searches, other times understanding trends like Virtual Reality and Artificial Intelligence will be needed.
It is a dynamic environment allowing people to explore world of digital marketing . it doesn’t require a specific degree or stream to learn. People with any field can join this course in IIDL Digital Marketing Courses in West Delhi.
The world of digital marketing is forever-changing, making it one of the most interesting industries to join.
