Digital Marketing concept is not a new concept that has come just now, but it is one of the latest topics that are trending now.
What is Digital Marketing Strategy?
Digital Marketing Strategy can be said as a marketing strategy or set of marketing strategies adopted with an aim to increase user’s engagement to the content provided on the internet.
So, let’s quickly jump into the very definition of Digital Marketing. Content that is posted in the form of video, blog posts, newsletters, email, advertisements, etc., (relating to a product or service that a customer is searching on the internet), grabs attention only when these digital marketing strategies are adopted and used by the content creators.
Contents
Types of online marketing strategy are as follows:
Content Marketing
Content marketing is now one of the most valuable and effective business strategies to advertise, increase the reliance of customers, and information about their business product or services offered. Content Marketing is way more effective than the traditional methods of Marketing.
Traditional Marketing Are Pamphlets, radio, Board, Television, and even billboards.
For Example,
1. If a company is running a cooking business
- can also publish blogs about their unique recipes
- their unique methodology for baking or,
- tricks or,
- Short stories behind their recipes.
Customers always cherish uniqueness and remember them longer. These all surely lead to brand awareness and growth.
2. A person is a DSA (Direct Selling Associate)
A blog of his company can help people to understand
- what loans do they offer,
- which banks they are associated with,
- how much turnover they have made earlier with those banks, etc.,
All these add to their reputation and credibility. They can also provide guidance on their websites.
- on how to reach a DSA,
- how to apply loan through DSA,
- What are the benefits to reach DSA directly to take loan.
3. A Finance company can provide various advice,
- suggestions on personal finances,
- tax savings,
- New investment opportunities through small contributions etc.
Hence, content marketing is a pretty useful and effective marketing technique.
SEO – Search engine optimization
This is one of the modern strategies of digital marketing. When a user searches for a topic, the search engine creates a list of all the related contents, and through its algorithm, it ranks in all the contents according to the most relevant content FIRST to the least relevant at LAST.
There comes the use of “keywords” that are facilitated by SEO, which helps in ranking the content on the first page and the best part at rank 1.
Also Read this – Google Algorithm Updates Google SEO News in 2020-21
Email Marketing
What is an Email Marketing?
Email marketing is an effective strategy of marketing that has a goal to stay in touch with customers through sending them valuable and informative Emails. Emails are sent to customers who have subscribed or sign up to a company’s website.
Regular Emails are sent, containing information on seasonal offers, discounts, new additions to products or new services offered, etc.
For Example:
An educator who educates on marketing can send their subscribers regular emails about
- new courses he has launched
- discounts offered,
- new location of institutes opening
- New faculty added on, etc.
Stock Broker Company can send mails regarding
- stocks to buy,
- stocks to sell,
- advice and suggestions of new stocks and IPOs,
- Which stock has shown consistent growth during period of 3-4 year.
Video marketing
What is video marketing?
This is one of the most effective strategies through which companies can inform about their services, upcoming schemes, discounts, offers, etc. Videos can be Educational, announcements, informational, etc.
Where to share your videos?
- Videos promoting a product can be posted on other’s websites as well as own website.
- To post on someone else’s website, user needs to pay a sum of money to the publisher to put their videos on other’s website.These videos can be shared on social media, or platforms like youtube.
- Videos can also be shared through Emails; it is the best way to widespread company’s brand and services.
Companies can easily start by sending their Email containing videos (promoting their brand) to the current client/ customers, within their email list.
How to bring views to those videos?
- Add hashtags
- Use keywords in Heading/ Title
- Share videos through Email
- See what is the trending topic
For Example:
- A content writer can share his / her experiences of content writing through posting videos online.
He can also inform about any courses if he has launched to teach others about content writing and can earn through advertising his content writing skill.
Social media marketing
This is marketing done through social networking sites such as:
People can follow companies through these mediums and can get the latest updates about – company, new offers, discounts, and new achievements. Every social marketing platform is different and requires to use of different methodologies to promote the product.
For Example:
On LinkedIn, a brand would be promoted in a very formal and professional way, However, on Instagram, a company needs to be creative (Like using more colours and different fonts on an ad, and the language would be informal as well as reaching) This is wide marketing in itself and has a major impact on users.
PPC-Pay per Click Advertising
Pay per click is a strategy where the advertiser (who is putting his ad) needs to pay the Publisher (who will publish their ad) for every click on their advertisement.
The amount to be paid at each click is determined and contracted with the publisher.
The amount can be fixed on the basis of :
- Fixed-rate: where a fixed pre-agreed amount is deducted when the advertisement is clicked by a visitor.
- Bidding: an online auction where bidding is done on the PPC ads and the final placement lands on the bid with the highest Pay and most importantly the Rich content.
Also Read this – 10 Mobile marketing trends to follow in 2021
Mobile marketing
Since most of the work can be done on the mobile itself, people hardly go for desktops, until they are not working in a proper office. Companies put their Ads on the websites which a user visits, videos or movies they watch on YouTube, MX Player, Netflix, etc.
Digital marketing is done through mobile:
- Mobile Application
- Website
- Emails
- SMS
- In-app advertisements
This is an easy as well as a cheap digital marketing strategy and can be adopted by local businesses with low investment. Start-ups and new companies can start advertising digitally through this medium.
FAQ
What is Digital Marketing and how do you learn it?
Digital marketing is a strategy through which one can promote his business digitally. One can learn digital marketing through posting content, ads, launching apps, creating blogs on his website. Through consistently practising various tools, one can learn them.
What do you learn in digital marketing?
One can understand what a customer needs and what are they searching for online. So that, to reach them and increase customer’s engagement to the product/ services of him.
How can I learn basic digital marketing?
You can start with any or all of these and then you’ll know how to proceed,
. Watching YouTube tutorials
. Start with launching your own website
. Start putting blogs into the website
. Start putting ads on other’s websites
. You can post YouTube videos about your product/ service
. Teach about the service you provide and promote your skills
. Learn SEO, and other Digital Marketing Techniques
How fast can you learn Digital Marketing?
It totally depends upon the time and the dedication you can put into it. With consistent practice and effort, you can learn Digital Marketing.
