Digital Marketing Salary in India 2023 : [Latest with 10 Years Plan]

Interested in a digital marketing course but want to know the Digital Marketing salary in India first? The digital marketing industry is believed to be exploding. It offers some of the best-paying and most-desired digital marketing professions globally. As a result, many firms trust digital marketing to expand profitably. Since the COVID-19 outbreak, businesses have become more reliant on digital platforms for most of their activities, extending the scope of digital marketing. As a result, job openings and pay increased. Then you’ve arrived at the right place if you wish to work in this exciting field! This post will evaluate digital marketing salaries in 2023 for various roles. There are also hints about the skills needed for each job.

Salaries for Top Digital Marketing Roles in India:

Salary of an SEO Executive (Search Engine Optimization Specialist)

Suppose you excel at technical professions and have excellent analytical skills. In that case, search engine optimization can be the best option. A Search Engine Optimization Specialist must know how to do keyword research, write SEO copy, and understand how search engines work, to name a few of the skills.

In India, SEO specialists with less than one year of experience can expect an average of Rs 1.5-2.5 lakhs per year as an entry-level salary. A search engine optimization specialist with less than 4 years of experience can expect to make an average of INR 265,051. In India, search engine optimization specialists with 4 to 10 years of experience can expect to earn an average of Rs. 4-5 lakhs per year.

The Key Responsibilities of an SEO Specialist

• Conduct analysis and optimization on-site and offsite.
• Assist in creating high-quality SEO-friendly content and do thorough keyword research to get more people to visit the website.
• Develop and implement link-building initiatives.

Pay-Per-Click (PPC) Expert

Pay-per-click In 2023, analysts will be in one of the hottest digital marketing jobs.

You’ll need a strong understanding of campaign creation and the psychology behind each meaningful click. This will help you land a PPC analyst job at a top firm. In India, an entry-level PPC analyst can expect roughly Rs 2-4 lakhs per year. A PPC analyst with more than two years of experience may earn around Rs. 3-6 lakhs per year. The average salary of a PPC Expert is ₹328,997 per annum in India.

PPC Analyst’s Primary Responsibilities Include:

• Managed Google Ads, Search & Display, Bing, and other ad networks’ paid ad campaigns.
• Manage ad campaigns on social media sites such as Facebook, LinkedIn, Quora, etc.
• Inferring keyword bids correctly
• Increased quality score
• Budgeting on a daily and monthly basis on
• Oversee visual design for the campaign’s
•  understanding of Google Analytics

Web Developer

A web developer must be knowledgeable about the many coding languages in use and should possess the ability to design an excellent website for a company. A good web developer makes sure that the content, images, and navigation all work together to give users a good appearance.

A web developer must know computer software, HTML code, and visual design to develop a website that provides the best UI-UX experience and meets business goals.

The salary of a web developer

An entry-level web developer with less than one year of experience can anticipate an entry-level digital marketing salary of 3 lakhs per year in India. In contrast, those with more than 4-5 years of expertise can expect 5-7 lakhs per year. The average salary of a Web Developer (entry-level) is ₹318,171 per annum in India.

Among the responsibilities of a web developer are:

• Improved knowledge of HTML, JavaScript, PHP, CSS, and other web design coding languages
• Create and test website applications.
• Keep the web pages up to date.
• Keep track of your website’s performance and traffic.
• Bringing data from the back-end services together

If you’re new to this and want to increase your knowledge, sign up for this online Word Press course and learn how to construct websites from the ground up.

Social Media Marketing Expert

Now is the time to cash in if you’re a social media specialist. The company’s complete social media strategy is designed as well as executed by social media marketing experts. As a social media marketing specialist, you must maintain positive interaction and quality content (paid or organic) across all social media channels.

The salary of a social media marketing specialist is

In India, a social media marketing expert with less than a year of experience can expect to make an average of 2.5 lakhs as an entry-level digital marketing salary. The average salary for a social media marketing specialist with 3-4 years of experience is Rs. 3.5 to 4.5 lakhs In India, people with 4 to 10 years of experience can earn an average of Rs. 6-7 lakhs each year.

If you’re interested in learning how to run organic and paid social media ads, sign up for this online social media marketing course.

Search Engine Marketing Expert

Paid ads and display network ads across all search engines and display networks are the responsibility of Search Engine Marketing Experts. Search engine marketing might be good if you’re not afraid of numbers and have excellent analytical skills. You’ll need to learn some technical skills, like basic code, website design concepts, and search engine algorithms for this job. PPC and SEM are two digital marketing abilities that are often used interchangeably. However, PPC relates to online advertising, whereas SEM is a broad phrase that encompasses any activity to improve website search results via a search engine.

The salary of a search engine marketing specialist

In India, entry-level search engine marketing specialist with less than one year of experience earns an average of Rs. 2.5 to 3.5 lakhs per year. A search engine marketing specialist with less than four years of experience earns an average of Rs. 4 lakhs. A search engine marketing expert with 4-10 years of experience makes an average of Rs. 9 to 10 lakhs a year in India.

Data Analyst

A data analyst interprets data and converts it into information that can be used to make better business decisions. Data analysts look for patterns and trends in data that come from many different places. Analytics is one of the most technical aspects of digital marketing. A data analyst’s average entry-level digital marketing pay in India is 2.5 – 3 lakhs per year. However, a data analyst with 2-3 years of expertise can earn a salary of 4.5-5.5 lakhs per year.

By taking this free online Google Analytics course, you will learn how data analytics works and how it may benefit a business.

Paid Media Expert

A paid media expert professional is in charge of driving visitors to your website through online advertising on Google, Facebook, Instagram, etc. As a paid media specialist, you should have creative and analytical skills. As a paid media expert, you’ll need to quickly recognize which channels are best for reaching your target audience and be creative with your media buying skills.

Salary of a Paid Media Specialist

An entry-level paid media professional can expect to make a salary of Rs 4 lakhs per annum. Still, your salary will climb as your experience and competence grow. A paid media specialist who has worked for more than two or three years can expect to make about five or six lakhs a year in India. A paid media specialist differs from a PPC analyst or an SEO expert. They specialize in a broader range of digital media techniques. On the other hand, Paid media is intimately linked to PPC (Pay-per-Click) and SEO (Search Engine Optimization). These jobs also pay well in the field of digital marketing. If you’re interested in learning more, check out this blog post about the highest-paying digital marketing talents.

Digital Marketing Manager

Digital marketing managers will plan and implement a company’s whole digital presence. He/she uses every digital marketing channel to promote a company’s products and services to increase sales at a low cost. A digital marketing manager should be updated on the latest digital marketing trends. In India, a digital marketing manager (entry-level) is Rs. 4- 5 lakhs. A senior digital marketing manager with over 4-10 years of experience in India earns between Rs 8-10 lakhs per year.

A Marketing Automation Specialist

A marketing automation Expert is in charge of managing and expanding the marketing automation platform’s capabilities. Project managers, designers, developers, operational initiatives, developers, and project managers must all collaborate closely. Marketing automation professionals are in charge of marketing strategies and improving promotional activities to grow the company’s customer base and make more money.

Marketing Automation Specialist Salary

In India, a marketing automation manager with less than one year of experience earns an average compensation of Rs. 4 lakhs per year. And with 2-3 years of experience you can earn around 6 lakhs per year.

Manager of Content Marketing

Content Marketing Managers are in charge of the company’s overall content strategy and creation across all platforms. As the title suggests, content is an important aspect of this work. You can succeed in this field of digital marketing if you have a way with words, are creative in general, and have excellent communication skills.

Pay for a Content Marketing Manager

A content marketing manager’s entry-level digital marketing salary in India is anticipated to be around Rs 3-4 lakhs per year. In India, a content marketing manager with 4 years of experience can expect to make an average of 5-6 lakhs per year. Content Marketing Managers with 4-10 years of experience in India can earn an average of Rs 8-9 lakhs.

Digital Marketing Scope & Salary: 10-Years Plan

Experience	Post/Job Title	Monthly Salary
Up to 12 Months	Intern	₹8,000-15,000
1-2 Years	Executive	₹14,000-18,000
2-3 Years	Sr. Executive/Analyst	₹22,000-35,000
3-5 Years	Associate Lead	₹30,000-45,000
5-6 Years	Team Lead	₹40,000-60,000
6-8 Years	Associate Manager	₹55,000-75,000
8+ Years	Manager	₹90,000+

Factors that Affect Your Salary in the Digital Marketing Industry

1. Location

Location plays a vital role in deciding your salary, it is very common that jobs in metro cities have higher salaries than the small cities. An executive working in Pune may get higher than in a small city like Agra.

2. Experience

Obviously, experience is one of the key factors to decide your salary and it helps you in fixing the issues.

Frequently Asked Questions About Digital Marketing Career

To conclude

We hope that this blog post has given you a better understanding of whether or not you wish to pursue this career path in the future. While the compensation associated with a digital marketing career is unquestionably advantageous, there are numerous other advantages to pursuing a digital marketing career, which has led to many graduates and working professionals considering this career path.