What is growth hacking?
Growth hacking as the name suggests is the set of strategies that are solely related to growth. It is basically for start-ups that require a pump or initial growth in the field of marketing. Growth hacking aims to target as much as a possible audience with a little amount of money.
The term growth hacking was coined by the CEO of growth hackers, Sean Ellis. Growth hacking courses are now very common and people often enroll in institutes that offer this kind of course.
Who is a growth hacker?
A growth hacker is an individual who develops low-cost strategies that help companies and businesses to build potential customers. The main focus of a growth hacker is to increase the reach of a business by executing unique and budget-friendly strategies. A growth hacker is not a post in a company but it is kind of a role. Anyone can develop growth hacking strategies for a company or a business.
Roles of a growth hacker:
- Being analytical, the major role of a growth hacker is to solely focus on strategies that will help a business to grow. Some businesses require an initial thrust that is important for them to sustain in the market and growth hackers help them to attract customers.
- Growth hackers are supposed to come up with new ideas and strategies that are innovative. Sometimes some strategies may not work, but the important part is to keep coming up with new strategies and experiment with them.
- Growth workers are also supposed to carry the analysis of the trends of the internet and the strategies that were earlier executed. A professional growth hacker will always know what the audience wants at the moment rather than just implementing abrupt strategies.
Growth hacking strategies
In order to learn about growth hacking strategies in detail, it is always better to enroll in growth hacking courses in India. You can also opt for a growth hacking course for free on platforms like YouTube. These courses will surely help you to develop a sense of understanding of growth hacking works. Some of the major strategies related to growth hacking are discussed below.
There are three main areas of growth hacking; Content marketing, product marketing, and advertising.
- Growth hackers dealing with content marketing can opt for various strategies like podcasting, blogging, webinars, influencer marketing, joining forums related to the products, etc. SEO and content visibility are also crucial for content marketing.
- In the field of product marketing, it is important for growth hackers to come with ideas like referrals, discounts for new users, incentives, etc. Affiliate marketing is also very helpful in the field of product marketing.
- Advertising can be done through PPC and other advertising schemes offered by Google and other search engines. Advertising should be budget-friendly, and it is the role of the growth hackers to find unique strategies that are pocket-friendly.
There are many growth hacking courses in India that will surely help you to improve your skills in this field. Growth hacking free courses can also be accessed on YouTube and other platforms. Growth hacking is very important for start-ups that are born with new ideas.
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