Scope of Digital Marketing in India – COVID-19 Updated

If you wonder what the scale of digital marketing is in India, then reading this blog can be a good place to start! You can find out about growth, the future, nature, work scope, and more about the possibility of digital marketing in India.

But before we dive into the needs and scope of digital marketing in India, let us understand the importance of digital marketing and why companies are using it.

Digital marketing is a marketing activity that aims to promote goods/services through digital channels. And today, almost everyone is online. With access to cheap data and affordable smartphones, the number of people worldwide who have access to the Internet has grown exponentially.

To connect the dots when companies want to connect with their own:

• Potential customers all over the world
• Engage with them
• Create brand awareness
• Selling and promoting products/services at affordable prices
• Get a higher return on investment

Knowing the scope of digital marketing in the coming years

The scope of digital marketing in 2020 and 2021 has expanded dramatically. When we think of the key indicators of marketing success, we first think of the number of people the marketing practice will reach.

Internet penetration has reached incredible numbers. From India’s perspective, it ranks second in the world regarding the number of Internet users.

By 2023, India’s number of active internet users will increase to nearly 666 million. So this shows that a larger percentage of people are redirecting online, and therefore it makes sense to start marketing online.

People have already aced in this digital marketing era with skills and confidence. With so many people online, we have seen an increase in data usage. Previously, in 2016, users spent around 500MB to 1GB of monthly data, while the average user spent around 13.5GB of 4G data monthly in December 2020.

That number continues to increase by 20% as more people start subscribing to other platforms for video consumption and other addictions on the Internet.

Also Read this – Digital Marketing Course in West Delhi

Growth in the economy because of digital marketing

As reported by Dentsu Aegis Network, India’s total advertising industry was worth INR 68,475 in 2019 and worth INR 75,952 at the end of 2020. This is a huge 10.9% growth rate. This further shows that the amount of money going into advertising, especially digital channels increases even during the pandemic.

So important is digital marketing by companies that some of the biggest companies are restructuring their marketing budgets to shift their focus to digital.

Another important point that caught our attention is that these metropolitan areas – Delhi, Mumbai, Hyderabad and Chennai – are the biggest contributors to the growth of digital marketing in India. In direct proportion to the growth they bring is the number of digital marketing jobs they create each year.

Digital marketing has created more career options

With the growing popularity of digital marketing, businesses need digital marketing professionals and experts. Given the current coronavirus crisis, the labour market will increasingly rely on digital skills and technology to enable remote work. In this way, companies are looking for qualified people to handle digital marketing.

Therefore, it is highly recommended that you start learning digital marketing skills and pursue a career in digital marketing. Another benefit of getting into this field is that you can count on hiring high paying jobs at top companies as a seasoned digital marketer.

The size of a digital marketing career in India’s internet industry alone will cost $160 billion by 2025, three times what it is now, according to a Goldman Sachs report. As a result, many companies shift their focus from traditional marketing to digital marketing.

Digital marketing has achieved great success in India

Let’s look at the Starbucks example and how the coffee giant uses social media campaigns and other channels to mitigate the economic impact of COVID.

Starbucks is launching a car delivery and home delivery service to better connect with its customers and stay in touch with them during this difficult time of the pandemic.

They also launched their app to allow seamless navigation and product offerings. They also started a social media campaign with the hashtag #ReconnectWithStarbucks. They asked their followers to tell us how they reconnected with loved ones and their favourite Starbucks memories.

It was a great social media campaign because it reminded people of all the good memories they had with Starbucks and made them feel important and valued. This allows Starbucks to build brand awareness, value, and loyalty.

Bottom line

Digital marketing is an industry where people, as employees, can explore different options and techniques. It’s not just for one type of person; it is suitable for many types of people, including creative, analytical, insightful, and tech-savvy. The future of digital marketing is tied to mobile apps.

This year, 30% of the world’s population will be connected online via mobile devices. So it makes sense that this technology is deeply embedded in marketing strategies now more than ever.

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