The holidays are upon us again. In addition to its year-round offerings, Starbucks also launches new holiday drinks for the holidays. With this in mind, we reached out to some industry members to find out what Social Media Marketing Trends they are excited about and what ideas they have in mind, so you can put these concepts to use in your preparation for the next year.
This is what you need to know about this year’s key content trends:
Building content communities
The biggest content marketing trend shortly will not be a shock. Group building has been a constant throughout the year as a result of the explosion of Slack societies. content-focused communities make it possible for marketing teams to operate with fewer resources.
Also Read – Impact of Digital Marketing on Consumer Behaviour
Going live with video and webinars
Video serves the purpose of easily sharing your message and educating your audience. There’s no better way to find out facts than with the use of video marketing.
The audience is less and less interested in sitting through 30+ presentation slides. They want to participate in the discussion. And it excites me too. I participate in plenty of webinars but believe the material is better presented in a blog post (and not on my own time). But the ability to communicate with experts in a small community is usually attractive.
Improving content experience
Did you ever click on an article and end up with lots of advertisements? I hate it, and I usually close the tab without reading anything. Also, I can use methods like I miss the workplace – even though I certainly do not miss colleagues chewing.
Focusing on products and services
A share of this may be due to limited resources or risk-averse marketing decisions. “Patrick reports that companies are trimming their fat at least for the next 6-9 months,” as in conventional online marketing, so also in content promotion.” First, I think that content marketers will concentrate on their targeted customer personas and main subject areas. It is a waste of time to venture into unknown territory at this time.
Also Read – Social Bookmarking Sites to Boost SEO and drive traffic
Testing AI-powered content
When I first tried an AI-powered content tool this fall, I was both excited and scared; I’ll explain a little more after the demonstration. After I delved into it, I discovered that content experts have warned of an increase in AI for years.
The future now appears to be more likely, with the API GPT-3 and Contentyze, which uses artificial intelligence to generate summaries and captions, as well as complete blog posts, having been made available.
Doubling down on SEO
Building on your efforts on keyword research will be even more crucial to your content strategy in 2021.
Also Read – 12 Techniques to get Organic traffic 2021
Repurposing content across channels
Today, I think it’s the coolest content marketing idea of all time. By reducing costs and investment in infrastructure, next year would emphasize more repurposing content across platforms. When you put in effort and time into creating good content, you want to share it with as many people. The simplest method is to reuse.
