The meaning of video marketing is very simple. It is a new type of online marketing wherein short videos are created by many brands to share on social media like YouTube, Instagram, Facebook, etc. Also, it is using videos to promote any brand, any product, and any service.
Every strong marketing company incorporates video into the trend. There are so many statistical benefits of using video marketing. Video marketing is extremely effective at communicating your message to your audience and to your customers. It is important to understand why video is so effective and it is easier to spread the power of a particular message.
19 Shocking Statistics About Video Marketing:
1.Video advertisements on social media have an 80% call rate within 30 days.
2. 85% of internet users watch video content every month.
3. 54% of marketers prefer branded video over any other kind of branded content.
4. Videos on social media pages increase end-users by 33%.
5. Blog post videos attract three times as many inbound links as those without video.
6. 50% off all videos are watched on mobile devices.
7. Videos with email attachments increase CTR by 96%.
8. Video marketing has a great return on investment (ROI).
9. Video marketing gains trust and loyalty in Companies with the advantage of their video marketing strategy.
10. 80% of users spend time on website videos.
11. Users will make a purchase after watching your brand’s demo video.
12. The internet traffic will come from video streaming and downloading.
13. Video marketing reaches people between the ages of 18 to 49 more than any broadcast of cable TV Network.
14. 65% of people use video content to solve a problem.
15. A video content generator made $22 million from the platform.
16. 81% of businesses use social media to publish video content.
17. Most marketers of internet users choose video content over written emails and blogs.
18. Displaying a video on a web page can grow the conversion rate by at least 80%.
19. Video marketers claim videos increase user understanding of their product or service.
Also Read this – 10 Standout Affiliate Marketing Sites Example for 2021
Why You Should Start Making Videos Right Now :
- Video marketing can build trust
Trust is the foundation of customer loyalty and sales. Video content spreads the message between people and helps to Ignite emotions. Creating videos that provide consumers with interesting or informative content is the best way to build trust and the possibility of establishing your company in the industry. You can try a video marketing course from a digital marketing course in Dwarka.
- High sales and ROI come down
When people start understanding your product and get trust in your brand they will recall your services. It is natural where they will turn to when they need to buy the product. Users who see explainer videos of the particular product ultimately bought them. According to some marketers, they say that due to the higher saves the total power of video marketing comes down.
- Ranking up the search engine
YouTube videos that are linked with social media sites drive a search result of the website. It is important to optimize your YouTube videos for SEO by the title and description, and the linking website, products, and services. When visitors spend time on your website with good content, it will rank up on your website.
- Videos can provide a complete explanation
When it comes to products and services, people usually need a live demo. Images and text are also easier ways to create and showcase but they don’t work on consumers. Videos can provide the best and complete explanation about your product and your services. Short videos have a large conversion rate compared to product descriptions. It is important to keep your video crisp and easy to understand.
- Encourage social shares
Not only people love watching videos, even social media platforms love showing them. They are making algorithms that post the video content more as compared to Static content. People love to watch videos on social media. They also love to share them as compared to Boring static posts. It is important to create videos that are either entertaining, emotional, or informative about the specific topic because users want to share videos with their social circles.
- Increase your brand awareness and quality
Video marketing not only impacts the sales of a brand but also increases brand awareness and the quality of the content of the brand. The product or brand’s retention rate improved after a video promotion. Because humans are very visual beings. The information which is transmitted to our brains is mostly visual. You can understand how To make a video in the industry of video Marketing by the digital marketing course in West Delhi.
- Can be an essential part of marketing
Video marketing can be an essential part of marketing strategy. Video marketing has become a central part of the marketing industry since you can use the content you already have and share it in a different way as a video format. Also, you can create one video by merging two or more videos.
- Live video will become an important part
Live video is becoming an important part of video content in this original live video format and promoting the business and product material. Going with live events to their audience will help to engage and build brand awareness. Your customer will easily understand your service.
Video marketing is becoming a more and more affordable and widely spread platform. Videos grow partly because of advances in technology and also because it is easy to spread across the world. Making videos for the marketing of your business requires creativity and knowledge of human psychology. The mixture of all these components makes it possible to create real miracles of advertising at a minimal cost. Video advertising can be spread on the internet within a few days and get millions of views.
